This month, we’ll be hearing from inspiring women in our network and sharing their stories. We’re passionate about supporting women, especially in their health and wellness journeys. Read on to get top tips for living, working, and playing optimally from women trailblazers.
Profile: Quynh Nguyen
Tell us about yourself.
Hi, I’m Quynh and I am the artist behind Pink & Posey. I am the founder of The Posey Box and Paper Talk Podcast. I specialize in building bouquets and arrangements for brides and commercial works. My work has been featured on Nordstrom, Fran’s Chocolate, Creative Live, Carte Fini’s Feature Artist, Lia Griffith’s Artist Interview Series, The Handmade Showroom, Grapheme Letterpress, Pho Bac Seattle, Oscar & Co, Caroline Tran Photography, 100 Layer Cake, KING5 New Day, Seattle Evening Magazine and Refined Seattle.
Backing up a bit, in school I worked toward a Bachelor’s degree in Marketing, but when I graduated, I had a double major in Marketing and International Business, with three minors in Management, International Studies (with an emphasis on Asia), and Japanese. I went on to receive a master’s degree in Finance. I used my education and experience to start a bakery called Sweet Posie, which turned into a full-blown catering business. I loved that work, but I eventually shifted focus as I discovered the amazing world of paper flowers.
My paper flower story began five years ago while coordinating a wedding. The bride asked if I could also create a paper flower bouquet. When I reflected on it afterwards, I realized that the best part for me was creating the paper flowers, and I thought, Could I turn this into a business?
When I started out, I thought my focus would continue to be weddings and special events, with personal custom orders rounding things out. However, as my business grew, there were other opportunities that allowed me to showcase my work. I discovered that I loved doing large commercial installations with national brands like Nordstroms, Frans Chocolate, Jo Malone, and many others.
Just as important as my passion for the art of paper flowers, I wanted to share my knowledge with others and help the paper flower community become more than just a hobby. This led to the creation of The Paper Florists Collective. As of 2020, we now have over 5000 members across the world, with a clear mission statement to share knowledge, connect, and elevate the artistry of individual paper florists.
During all of that time, I was creating a large variety of paper flowers and producing a lot of scraps, both big and small, from all my projects. I was too busy to organize and to reuse the scraps. It was so much easier for me to start a new flower with a fresh roll of paper. A friend suggested I pack them up and sell them as mystery boxes. I had so many scraps, I was able to box ten of them up and put them up for sale. They sold within hours! This resulted in the birth of The Posey Box as I realized there was a market for subscription boxes.
When I first started The Posey Box, it was purely a subscription of art and supplies, but the box quickly outgrew that concept. The Posey Box members wanted more: they wanted paper flower tutorials. Fortunately, I was able to pivot and make that happen. At the time, paper flower tutorials weren’t common, so it took some determination to find the right platform, define my brand, and figure out the hundreds of other small details needed to make the box successful.
I knew one way to make my Posey Box stand out from the other online courses was to make better quality videos. I quickly learned how to film, edit video and audio, and create graphics. My business continued to grow, but so did my neverending to-do list: researching the next flower, creating the tutorial, providing all of the extra information and tips that made The Posey Box special, promoting the videos, creating the website to host the boxes, handling all of the customer service, and packing The Posey Box each month. Most importantly, I had to develop relationships with the members, vendors, and other artists. On top of this all, I was still creating paper flowers for special events and commercial installations. I had too many tasks to juggle and was working nonstop. I realized that I had to let go of something in order to ensure that The Posey Box would be the best subscription box of its kind on the market.
Luckily, through my connections in the paper floral industry, I was able to collaborate with well-known paper flower makers to develop The Posey Box tutorials for me. I wanted an instructor who could concentrate purely on developing the best written and video tutorials. This took a big responsibility off my plate and allowed me to plan and guide The Posey Box in the direction that I envisioned.
Creating The Posey Box was a big undertaking, but now, after almost two years, it stands out as one of the top paper flower online courses available.
Building up a business in the paper flower industry had a huge learning curve, but it’s been an absolute joy! Throughout it all, I’ve never lost my love for the creative and fun side of paper flower making. I can’t wait to see what the future holds for my paper flower journey.
What do you consider as your biggest achievement?
I have worked with big brands like Nordstrom, Jo Malone, ect., appeared on television three times, plus created a community of International paper florists
What advice would you give to your 18-year-old self?
Exercise and be mindful of the body. Read as many educational and inspiring books as you can!
How do you stay productive and be your best self at work?
I have to do a brain dump every Sunday on paper, and it helps me figure out my workload for the week so when Monday comes around. I’m ready to work immediately.
What’s your top mental health tip for when the going gets tough?
Having someone that you can bounce ideas and share the workload. It has kept me sane and gave a purpose to work on incredible and amazing projects.
What are your top health hacks?
Having a dog in my life has helped me become more active and get out of the house to go on walks and hikes. My dog, Butter, helps me takes breaks and has a weird sense when it is 5 pm, and it’s time to stop working. She will paw me until I get out of my chair and go and give her some love.
How do you ensure your personal and/or family’s financial wellness?
Everything is budgeted it, and we make sure to meet our financial planner every year to make sure we are targeting our savings and retirement goals.
What’s your favorite fun activity?
Cooking and hosting a delicious meal for my friends.
Who are your female role models and why?
My dear friend, Myra Tanita. Not only is she my Seattle mom but she mentors, counsels, an amazing travel partner, and so much more. She inspires me to a better person each day. My older sister, Tran Pham, she is embody the perfect eldest sister. She is super organized, my confident when I have worries or troubles she is the one I go to, and on top of all that she is also an amazing entrepreneur. My podcast co-host, Jessie Chui. Not only is she my friend, but she and I work closely together to build an amazing community for our paper flower industry plus we work on a podcast, Paper Talk, every week to amplify our community voice. I could not have built my business without her.
This month, we’re sharing inspiring women’s stories. Who inspires you? Leave their name and social media link in the comments below!
Read more Women Inspiring Women profiles here.