Women Inspiring Women: Jennifer Reid

This month, we’ll be hearing from inspiring women in our network and sharing their stories. We’re passionate about supporting women, especially in their health and wellness journeys. Read on to get top tips for living, working, and playing optimally from women trailblazers.


Profile: Jennifer Reid

Tell us about yourself.

I am a professional Solution Finder (we call it Chief Methodologist). I’m a trained market researcher who has leaned into technology and in doing so made a career out of combining technology and market research to help brands learn from their customers (or potential customers).

What do you consider as your biggest achievement?

I am been in the forefront transformation of the market research industry since the late 90s. I helped invent online research, I lead the invention of the Insight Community, and now I am helping to reimagine research once again.

What advice would you give to your 18-year-old self?

My 18 year old self was pretty bad ass – I think I’d rather she give my 40ish year old self advice. And that would be something about living your best life when you look after your mind, body and spirit.

How do you stay productive and be your best self at work?

With 3 kids, 7 pets, a wonderful husband and Rival this can be a challenge. I guess letting other people do their job so I can focus on mine. I do not need to be in every meeting, I need to empower others to make decisions and block time to do work, not just talk about work.

What’s your top mental health tip for when the going gets tough?

It’s OK to have a bath in the middle of the day? Honestly it’s not being a perfectionist. The motto I live by is “Perfect is the enemy of good”. And looking after my body both in terms of what I eat and what I do.

What are your top health hacks?

We use a meal delivery service during the week. Its great because everyone both my husband and my older kids can make dinner. I also love the Calm app when my brain won’t settle – a nice quiet sleep story about trains will knock me out every time.

How do you ensure your personal and/or family’s financial wellness?

We have a budget that is reviews a few times a year. It helps us understand our expenses and its amazing can slip into reoccurring charges these days so vigilance is important.

What’s your favorite fun activity?

Paddling a canoe or making a meal with friends.

Who are your female role models and why?

My mother – who has been the power of kindness, sophistication, and steel my whole life. She taught me my worth was way beyond how I look and to never shy away from being smart.
My grandmother – who was a homemaker and mother of 8 – but was so much more than that. She was university educated and raised all of her children to embrace strong opinions and compassion for those less fortunate.
My best friend – Life has thrown her more than a few curve balls and she meets every one head on. She has taught me perspective and how to meet challenges with grace and strength.


This month, we’re sharing inspiring women’s stories. Who inspires you? Leave their name and social media link in the comments below!

Read more Women Inspiring Women profiles here.

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