Women Inspiring Women: Erin Bury

This month, we’ll be hearing from inspiring women in our network and sharing their stories. We’re passionate about supporting women, especially in their health and wellness journeys. Read on to get top tips for living, working, and playing optimally from women trailblazers.


Profile: Erin Bury

Tell us about yourself.

I’m the co-founder and CEO at online estate planning company Willful, so most of my time is spent on growing our company and educating Canadians about the importance of end-of-life planning. I’m also passionate about philanthropic work, and I’m on the board at Save the Children Canada, and the co-chair at #Tech4SickKids.

What do you consider as your biggest achievement?

Great question! I would say my biggest professional achievement is becoming an entrepreneur – it’s not something I dreamed of when I was younger, because I honestly didn’t know what an entrepreneur was. I always thought I would be working for someone else, climbing the corporate ladder, so I’m proud that I’m now in charge of my own career destiny, and building a company with a great mission and a fantastic team.

What advice would you give to your 18-year-old self?

It’s never too early to start saving for retirement or to start building your professional network – the earlier you plant the seeds, the more it will pay off in the long term.

How do you stay productive and be your best self at work?

I’m an extremely organized person, so my Asana to-do list and my Google calendar help me manage my time and priorities. I also ensure to take time to relax every weekend – we live in a “24/7 hustle” culture in entrepreneurship, but I truly believe you have to take breaks to recharge and be your best. I spend my Saturdays reading fiction and relaxing, and it means I can show up as my best self at work every week.

What’s your top mental health tip for when the going gets tough?

Exercise! I’m a big believer that exercise is the best way to destress as an entrepreneur. I do at-home workout classes, and we have a treadmill in our condo, and it really helps me to feel physically better, but also mentally clear. I also write in my Mahara monthly journal, which helps me to stay on track with goals.

What are your top health hacks?

Booking workout classes that cost me money if I miss them! That’s the best way to ensure I show up to workout. For food hacks, I use meal kit services – it means I don’t have to take up mental energy planning out meals, but I can still eat healthy. For sleep, my hack is to not look at my phone before bed! Instead I read a book for 15-20 minutes before going to sleep.

How do you ensure your personal and/or family’s financial wellness?

The main way I ensure our family’s financial wellness is by having a will, power of attorney documents, and life insurance in place so I know my family is protected if anything were to happen to me. Emergency planning is a core part of financial wellness, and COVID-19 has taught us that the unexpected can happen anytime, so it’s important to have these things in place before they’re needed.

What’s your favorite fun activity?

Reading! I love reading and typically read 1-2 books a week (during COVID it’s easy to find time to read).

Who are your female role models and why?

  1. Sarah Prevette – my first boss and a serial entrepreneur, currently the founder of Future Design School
  2. Sara Blakely – the founder of Spanx. She was really the first iconic female entrepreneur I saw in the media
  3. Shelley Grandy – my mom! She inspired me to go into marketing, and has been my #1 cheerleader

This month, we’re sharing inspiring women’s stories. Who inspires you? Leave their name and social media link in the comments below!

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